{"title":"New Baby","description":"\u003cp\u003eGifts for a new arrival, each with the baby's name embroidered on it free — up to 15 characters, in the font you choose. No extra charge, no upgrade at checkout.\u003c\/p\u003e\u003cp\u003eBaby blue and navy, and baby pink and white, are the two sets we stitch most often. The knitted and printed blankets and the comforter are the ones that get kept.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGetting the name right matters more here than anywhere.\u003c\/strong\u003e If you are not certain of the spelling, ring \u003cstrong\u003e(03) 9326 0984\u003c\/strong\u003e before you order and you will get one of the family, not a call centre. We would rather check than have you unwrap the wrong thing in front of people.\u003c\/p\u003e\u003cp\u003eShips the next business day, or the same day if you come into Shop 52, Moonee Ponds Central. \u003cstrong\u003eBringing your own items in is welcome too.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"bunny","title":"Bunny","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis lovable little bunny is the perfect companion for newborns and toddlers! Made from ultra-plush fabrics and child-safe trimmings, little ones will love the feel of its irresistibly soft fur, making it great for cuddles, and it’s beanie bottom will help it sit upright during playtime or when displayed on the shelf. This bunny also loves going on adventures, and can be carried around by it’s floppy ears, which are the perfect size for little hands to hold.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/IMG_5819_2.jpg?v=1783404369\" alt=\"\"\u003e\u003c\/div\u003e","brand":"What’s a name embroidery","offers":[{"title":"S \/ Cream","offer_id":47998812750016,"sku":"STB-1","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Lilac","offer_id":47998812782784,"sku":"STB-2","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Pink","offer_id":47998812815552,"sku":"STB-3","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Green","offer_id":47998812848320,"sku":"STB-4","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Grey","offer_id":47998812881088,"sku":"STB-5","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Beige","offer_id":47998812913856,"sku":"STB-6","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Taupe","offer_id":47998813077696,"sku":"STB-12","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Pale Blue","offer_id":47998813110464,"sku":"STB-13","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Latte","offer_id":48552020312256,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Sage","offer_id":48552020345024,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"S \/ Silver","offer_id":48552020377792,"sku":null,"price":39.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Cream","offer_id":47998813143232,"sku":"STB-14","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Lilac","offer_id":47998813176000,"sku":"STB-15","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Pink","offer_id":47998813208768,"sku":"STB-16","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Beige","offer_id":47998813241536,"sku":"STB-19","price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Latte","offer_id":48552020410560,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Sage","offer_id":48552020443328,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"M \/ Silver","offer_id":48552020476096,"sku":null,"price":49.95,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Cream","offer_id":47998813700288,"sku":"STB-40","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Lilac","offer_id":47998813733056,"sku":"STB-41","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Pink","offer_id":47998813765824,"sku":"STB-42","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Latte","offer_id":48552020607168,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"XL \/ Silver","offer_id":48552020672704,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/cdf41eaa-Green-Bunny.jpg?v=1773161070"},{"product_id":"comforter","title":"Comforter","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThese adorable comforters are great for teething babies or as a companion for little ones. Made from ultra-soft fabrics and child-safe trimmings, this comforter is the perfect combination of a little plush toy and a baby soothing blanket.\u003c\/p\u003e","brand":"What’s a name embroidery","offers":[{"title":"Pink","offer_id":48001286045888,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":false},{"title":"Beige","offer_id":48001286078656,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Taupe","offer_id":48001286111424,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Pale Blue","offer_id":48001286144192,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":false},{"title":"White","offer_id":48001286176960,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Daisy Duck","offer_id":48001286242496,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Bertie Cow","offer_id":48001286275264,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Sheep","offer_id":48835439820992,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Bear","offer_id":48835439853760,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true},{"title":"Gold","offer_id":48907497799872,"sku":null,"price":34.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/e4297f4b-Pink-Bunny-Comforter.jpg?v=1773161073"},{"product_id":"hooded-towels","title":"Hooded Towels","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWrap your little one in soft, gentle comfort after every bath with our Organic Cotton Baby Hooded Towel. Made from premium 100% organic cotton, this towel is exceptionally soft, highly absorbent, and kind to delicate baby skin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe generously sized \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e80 × 80 cm\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e design provides plenty of coverage from newborn through toddler years, while the cosy hood helps keep your baby's head warm and dry. Crafted for everyday use, it's the perfect addition to bath time, swimming lessons, or beach adventures.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"What’s a name embroidery","offers":[{"title":"Soft Pink","offer_id":48001396146368,"sku":"HTS-2","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Cream","offer_id":48001396179136,"sku":"HTS-3","price":39.95,"currency_code":"AUD","in_stock":true},{"title":"Khaki","offer_id":48001396211904,"sku":"HTS-4","price":39.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/IMG_5849.jpg?v=1783830160"},{"product_id":"baby-blankets-printed","title":"Baby Printed Blankets","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eTHE PRINTED COTTON BLANKET: Everyday comfort meets playful design. Keep your little one cozy on the go with our 100% cotton printed blanket. Perfectly sized at 80x100cm for bassinets, strollers, and everyday cuddles, this ultra-soft, breathable blanket is a fun and highly practical essential for any modern nursery.\u003c\/p\u003e","brand":"What’s a name embroidery","offers":[{"title":"Dreamy Daisy","offer_id":48001430421696,"sku":"BBP-2","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Clancy Koala","offer_id":48001430454464,"sku":"BBP-3","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Benny Bunny","offer_id":48001430487232,"sku":"BBP-4","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Asher Animal","offer_id":48001430520000,"sku":"BBP-5","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Dean Dinosaurs","offer_id":48001430552768,"sku":"BBP-6","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Lily Ladybird","offer_id":48001430683840,"sku":"BBP-10","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Little Quacks","offer_id":48001430716608,"sku":"BBP-11","price":69.95,"currency_code":"AUD","in_stock":false},{"title":"Piper Polar Bear","offer_id":48001430749376,"sku":"BBP-12","price":69.95,"currency_code":"AUD","in_stock":true},{"title":"Gerry Giraffe","offer_id":48001430782144,"sku":"BBP-13","price":69.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/7b4ed07e-daisy.webp?v=1773161069"},{"product_id":"baby-blankets-knitted","title":"Baby Knitted Blankets","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eTHE KNITTED COTTON BLANKET: The Ultimate Nursery Essential. Beautifully crafted from 100% pure cotton, our gorgeous knitted blankets offer the perfect blend of warmth and breathability for your baby. Sized perfectly at 80x100cm, it is tailor-made for everyday use in prams, strollers, and bassinets. Complete with complimentary custom embroidery, you can easily personalize it for a special touch that makes it uniquely theirs.\u003c\/span\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"What’s a name embroidery","offers":[{"title":"Fifi Baby Blanket- Mint","offer_id":48001527120064,"sku":"BBK-2","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Lucy Pink Baby Blanket","offer_id":48001527185600,"sku":"BBK-4","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Freya Baby Blanket – Mint","offer_id":48001527218368,"sku":"BBK-5","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Coco Baby Blanket- Mint","offer_id":48001527251136,"sku":"BBK-6","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Mini Moss Baby Blanket- Ivory","offer_id":48001527316672,"sku":"BBK-8","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Marshmallow Baby Blanket – Ivory","offer_id":48001527447744,"sku":"BBK-12","price":79.95,"currency_code":"AUD","in_stock":true},{"title":"Marshmallow Baby Blanket - Mint","offer_id":48178943983808,"sku":null,"price":79.95,"currency_code":"AUD","in_stock":true},{"title":"The Signature Wide Band Blanket - Khaki","offer_id":48314087112896,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"The Signature Wide Band Blanket - Soft Pink","offer_id":48314087145664,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"The Signature Wide Band Blanket - White","offer_id":48314087178432,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"The Scallop Lace Trimmed Blanket - White","offer_id":48597184020672,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"The Scallop Lace Trimmed Blanket - Soft Pink","offer_id":48597184053440,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true},{"title":"The Scallop Lace Trimmed Blanket - Khaki","offer_id":48597184086208,"sku":null,"price":69.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/c27bc9c5-Mint-Fifi-Baby-Blanket-Di-Lusso.webp?v=1773161070"},{"product_id":"baby-blue-navy-set","title":"Baby Blue \u0026 Navy Personalised Towel Set — Free Name","description":"\u003cp\u003eSoft baby blue with a deep navy face washer. This is our most-requested set for a new baby boy and for christenings — the pale blue is gentle enough for a nursery, and the navy gives it enough weight that the set doesn't get outgrown in a year.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name is included, free\u003c\/strong\u003e — up to 15 characters, stitched in a contrasting shade. Not an add-on, not an upgrade at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShips the next business day.\u003c\/strong\u003e Local? Come into Shop 52, Moonee Ponds Central and we can often stitch it the same day while you finish your shopping. Bringing your own towels in is welcome too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure about the spelling or the colour?\u003c\/strong\u003e Ring (03) 9326 0984 and you'll get one of the family, not a call centre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details:\u003c\/strong\u003e bath towel 70 × 140 cm, face washer 30 × 30 cm, both 500 GSM, 100% cotton. Machine washable, tumble dry safe.\u003c\/p\u003e","brand":"What’s A Name Embroidery","offers":[{"title":"Default Title","offer_id":48207199371456,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/8F46D100-DC18-48DC-8E0E-1ED451EF34C7.jpg?v=1777186885"},{"product_id":"lipgloss-baby-pink-set","title":"Lipgloss \u0026 Baby Pink Personalised Towel Set — Free Name","description":"\u003cp\u003eLipgloss pink with a baby pink face washer — two pinks rather than a pink and a neutral. The tonal pairing looks considered rather than loud, and it's a good middle ground when baby pink feels too young.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name is included, free\u003c\/strong\u003e — up to 15 characters, stitched in a contrasting shade. Not an add-on, not an upgrade at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShips the next business day.\u003c\/strong\u003e Local? Come into Shop 52, Moonee Ponds Central and we can often stitch it the same day while you finish your shopping. Bringing your own towels in is welcome too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure about the spelling or the colour?\u003c\/strong\u003e Ring (03) 9326 0984 and you'll get one of the family, not a call centre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details:\u003c\/strong\u003e bath towel 70 × 140 cm, face washer 30 × 30 cm, both 500 GSM, 100% cotton. Machine washable, tumble dry safe.\u003c\/p\u003e","brand":"What’s A Name Embroidery","offers":[{"title":"Default Title","offer_id":48207200092352,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/20EA5F44-FE6A-4D5A-8854-C8434D167891.jpg?v=1777186942"},{"product_id":"baby-pink-white-set","title":"Baby Pink \u0026 White Personalised Towel Set — Free Name","description":"\u003cp\u003eBaby pink with a crisp white face washer — the set we stitch most often for a new baby girl. The pink is soft rather than sugary, and against the white the embroidered name stands out clearly, which matters when the set is a gift being opened in front of people.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name is included, free\u003c\/strong\u003e — up to 15 characters, stitched in a contrasting shade. Not an add-on, not an upgrade at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShips the next business day.\u003c\/strong\u003e Local? Come into Shop 52, Moonee Ponds Central and we can often stitch it the same day while you finish your shopping. Bringing your own towels in is welcome too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure about the spelling or the colour?\u003c\/strong\u003e Ring (03) 9326 0984 and you'll get one of the family, not a call centre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details:\u003c\/strong\u003e bath towel 70 × 140 cm, face washer 30 × 30 cm, both 500 GSM, 100% cotton. Machine washable, tumble dry safe.\u003c\/p\u003e","brand":"What’s A Name Embroidery","offers":[{"title":"Default Title","offer_id":48207212282048,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/36903A9F-EBB4-4B00-B234-128F3EF97997.jpg?v=1777187463"},{"product_id":"sky-blue-baby-blue-set","title":"Sky Blue \u0026 Baby Blue Personalised Towel Set — Free Name","description":"\u003cp\u003eSky blue with a baby blue face washer — two blues, one slightly deeper than the other. Softer than pairing blue with navy, and a good choice when the set is going into a nursery that's already busy with pattern.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name is included, free\u003c\/strong\u003e — up to 15 characters, stitched in a contrasting shade. Not an add-on, not an upgrade at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShips the next business day.\u003c\/strong\u003e Local? Come into Shop 52, Moonee Ponds Central and we can often stitch it the same day while you finish your shopping. Bringing your own towels in is welcome too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure about the spelling or the colour?\u003c\/strong\u003e Ring (03) 9326 0984 and you'll get one of the family, not a call centre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details:\u003c\/strong\u003e bath towel 70 × 140 cm, face washer 30 × 30 cm, both 500 GSM, 100% cotton. Machine washable, tumble dry safe.\u003c\/p\u003e","brand":"What’s A Name Embroidery","offers":[{"title":"Default Title","offer_id":48207216804032,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/A27E3B50-7444-4473-8733-1B1676B2A19C.jpg?v=1777187804"},{"product_id":"navy-baby-blue-set","title":"Navy \u0026 Baby Blue Personalised Towel Set — Free Name","description":"\u003cp\u003eThe same two colours the other way round: a navy bath towel with a baby blue face washer. The darker base hides everyday marks far better, which is why parents tend to choose this one once the newborn stage has passed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe name is included, free\u003c\/strong\u003e — up to 15 characters, stitched in a contrasting shade. Not an add-on, not an upgrade at checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShips the next business day.\u003c\/strong\u003e Local? Come into Shop 52, Moonee Ponds Central and we can often stitch it the same day while you finish your shopping. Bringing your own towels in is welcome too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNot sure about the spelling or the colour?\u003c\/strong\u003e Ring (03) 9326 0984 and you'll get one of the family, not a call centre.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe details:\u003c\/strong\u003e bath towel 70 × 140 cm, face washer 30 × 30 cm, both 500 GSM, 100% cotton. Machine washable, tumble dry safe.\u003c\/p\u003e","brand":"What’s A Name Embroidery","offers":[{"title":"Default Title","offer_id":48207219916992,"sku":null,"price":35.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0749\/6450\/0672\/files\/B86EC3D2-FAAA-4AC9-BA62-C5C7523021942.jpg?v=1777188087"}],"url":"https:\/\/whatsaname.co\/collections\/new-baby.oembed","provider":"What’s A Name Embroidery","version":"1.0","type":"link"}